Adventist Review Online | A Top Radio Station in Japan Gives Prime Time to Adventist Health Program

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Japanese radio stations are a way to help connect people with the Adventist Church.

The All Japan 2018 Maranatha project, during which 161 evangelistic meetings were held in Japan for three weeks in May 2018, brought a good harvest last year across the country, according to church leaders. This year, those leaders have expanded Adventist Church efforts in relation to the Maranatha 2019 project, which will be carried out in October. 

The project is based on the concept of Total Member Involvement (TMI), an initiative of the world church to get members involved in sharing Jesus with others. Adventist media is an important component in support of these initiatives, leaders said.

“In November 2017, we started with Radio Nikkei, a short-wave radio station, to broadcast health programs on the radio five days a week,” said Norihiko Hanada, director of the Adventist Television Network and Media Publishing of the Japan Union Conference. “In February 2018, we added seven community FM stations in Tokyo to broadcast the same health programs, and in January 2019, we were blessed furthermore to be able to enter into one of the biggest radio stations in Japan, Nippon Broadcasting System.”

Hanada said the best that a religious group can usually hope for is to be given a radio slot between 4:00 and 5:00 in the morning or sometime after midnight. “Surprisingly, we were accepted to broadcast during primetime, between four and five in the afternoon, during their live program,” he said.

The live program is run by Mitsuyo Kusano, a well-known former TV news anchor. This program already has 340,000 followers.

“Our program is being incorporated into this live program in the form of a question-and-answer-style session, in which doctors from the Tokyo Adventist Hospital answer health-related questions from listeners,” Hanada said. “It is the first time in the history of Nippon Broadcasting that a particular religious denomination has had a spot during primetime. We believe this is a miracle. Only God can make this happen.” 

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