What was 30 brands under Adventist Health System is now one unified brand.
The following public release was made available by AdventHealth, the Adventist healthcare system formerly known as Adventist Health System. ~ Editors
One of the United States’ largest faith-based health systems, a system with 47 hospital campuses in nine states, officially has a new name as of January 1, 2019 — AdventHealth.
The name change for the organization formerly known as Adventist Health System is part of a systemwide brand transformation, with the goal of becoming a more consumer-centric, connected, and identifiable national system of care, enabling consumers to easily distinguish locations and services across its vast care network, which serves more than 5 million patients annually.
As an answer to the fragmentation and complexity in an industry that has made it increasingly difficult for consumers to navigate the health-care landscape over the years, all of the organization’s wholly owned hospitals and more than 1,200 care sites now carry the AdventHealth name and logo, with a brand promise to help consumers feel whole.
“This is a historic day for our organization, and I can’t be more excited about the direction we are heading,” said Terry Shaw, president and CEO for AdventHealth. “Our facilities and team members are galvanized around one name, brand, and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers.”
AdventHealth, which is sponsored by the Seventh-day Adventist Church, is an expression of the church’s health-care ministry. The new name conveys an expectation of things to come in health care, while also drawing a strong connection to the organization’s rich Seventh-day Adventist roots. The AdventHealth logo is a symbol of wholeness that illustrates the breadth and diversity of a connected system of care, and at its core is the cross, which is at the center of the organization’s work.