Adventist Review Online | Adventist Communicators Should Use Media to Full Potential, Leaders Say

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Inter-American Division president Elie Henry encourages church administrators and communication staff to use communication tools and media to their full potential as they carry out the “I Will Go” mission initiative for the next five years. [Image: Inter-American Division]

Inter-American Division communication advisory encourages the region’s professionals to step up.

A day after Seventh-day Adventist leaders and administrators across the Inter-American Division (IAD) vowed to embrace and implement new initiatives and projects aligned with the Adventist Church’s “I Will Go” strategic mission plan, the division hosted an online communication and media advisory on November 12, 2020. 

The orientation meeting drew union administrators and executive committee members, communication directors, and media staff to look at communication tools that can facilitate the implementation of strategic plans at every church level.

New Paradigm

“There is no doubt that the paradigm of corporate communication has changed over the years, forcing any organization to implement a more strategic way of moving forward than an operational one,” Abel Márquez, IAD communication director, said. That vision of moving forward strategically is fundamental, because having communication departments and media experts is not enough. “Communication must be implicit in every action, and for that, it is essential to present possibilities to the leadership continually.

“Today more than ever, the message that we have as a church should be shared, especially with so many tools and opportunities available as never before,” Márquez said.

Identity, collaboration, integration, networking, creativity, innovation, technology, and evangelism are all key to carrying out a successful strategic plan as large as the world church envisions in the context of communication, Márquez added.

“We have a special call as individuals and as a church to share the last message to the world with the tools given to us, using traditional media, new technologies, different narrating formats and styles, as well as corporate guidelines,” he added. It’s about being more conscious about the task, more relevant, simplifying efforts and collaborating more, taking creative risks, and being more innovative when the message is shared.

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