Adventist-Produced Breakfast Cereal Featured in Australian Coin Collection


Weet-Bix is given the “W” in an A-to-Z collection depicting “all things Australian.”

Weet-Bix, a breakfast cereal manufactured by a Seventh-day Adventist health food company in Australia, is set to cement its icon status. The cereal was chosen recently as part of a new dollar-coin collection created by Australia Post (the post office system in Australia) and the Royal Australia Mint.

The high-fiber, low-sugar cereal produced by Sanitarium Health and Wellbeing Company was assigned the letter “W” in a 26-piece A-to-Z coin collection that features elements related to Australian culture and language.

In justifying its decision to include Weet-Bix in the new coin collection, Australia Post said that Australian children “have been Weet-Bix kids since the 1920s,” and added, “From east coast to west, this iconic brekkie [breakfast] is Australia’s favorite way to rise and shine.”


  • Iconic Australian breakfast cereal Weet-Bix turned 90 in October 2018. The cereal is manufactured by Adventist-owned Sanitarium Health and Wellbeing in Australia. [Photo: Adventist Record]
  • Cereal box from around 1930. Weet-Bix was first manufactured in October 1928. [Photo: Adventist Record]
  • Weet-Bix, the best-selling breakfast cereal in Australia, has been included by Australia Post (the post office system in Australia) in an A-to-Z one-dollar-coin collection depicting “all things Australian.” [Photo: Sanitarium Health and Wellbeing]

Australia Post also shared that Australians eat around 2.4 billion Weet-Bixevery year. According to several sources, Weet-Bix has been the best-selling breakfast cereal in the country for many years.

About Weet-Bix

According to Sanitarium, which manufactures Weet-Bix in Australia and New Zealand, the star breakfast cereal “is packed full of 97% whole grain goodness, and provides [consumers] with a good source of iron and Vitamins B1, B2 and B3 to help release the energy [people] need to kickstart [their] day, as part of a balanced diet.” The company also said that Weet-Bix provides a natural source of fiber and is low in fat and sugar and contains five essential vitamins and minerals.


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