Adventist bookstores in Jamaica are adapting to attract a new generation of readers.
The Seventh-day Adventist Church in Jamaica celebrated the reopening of its Inter-American Division Publishing Association (IADPA) Bookstore in Kingston during a special ceremony on November 7, 2019.
The renovated IADPA Bookstore now includes a vegetarian deli and a children’s reading corner to better serve the immediate surrounding community and the wider society as part of its new marketing strategy.
Inter-American Division (IAD) president Elie Henry, who officially opened the store, said he was pleased with the progress being made in the publishing ministry of the church through the IADPA bookstores.
“As I travel from place to place, it is good to see the support and progress that the publishing ministry has received and is making throughout the IAD,” Henry said. “Sometimes, we love to remember that our church started strong with publishing, and the books that are being made available to the public through our bookstores are helping to spread the gospel to the world.”
Henry pointed out that sometimes, as church members face challenges, they may think that the work is losing ground in publishing. “That is why I am so happy to come to these inaugurations, and coming here in Kingston is for me reaffirmation that we as Seventh-day Adventists believe in the publishing work.”
Everett Brown, president of the church in Jamaica, said that the renovated store fits into the overall mission and focus of the Adventist Church in the country.
“Our focus is to impact the lives of the people we serve, so we hope that by retrofitting this store, we will be able to better serve the members of the church and the wider community which the church serves,” Brown said.