What can be more relaxing than sitting on a beach in a beautiful location with a good book? This is the reality for the many thousands who visit the Adriatic coast in Montenegro during the summer season. Adventist literature evangelists (LEs) in that nation are providing that book.
Between June and August 2019, literature evangelists sold more than 11,000 books to holidaymakers who came from Serbia, Bosnia and Herzegovina, Montenegro, and other former Yugoslav republics. They come to enjoy the 45-mile (73-kilometer) stretch of beaches, along with the historic towns and stunning countryside.
The sales program is an initiative of the Seventh-day Adventist publishing house in Belgrade, Serbia, part of its outreach to people across the South-East European Union Conference (SEEUC) region of the Adventist Church. LEs have achieved considerable success, particularly because most people can read books in Serbian across that region.
Regional church leaders said that it is a positive achievement, especially in an environment where the sale of religious books across Serbia and the SEEUC is generally in decline. Between 2008 and 2019 LEs have experienced a rise in sales on the beaches of Montenegro. The relaxed holiday conditions appear to make people more open to buying and reading a book. An average of 15 LEs have supplied that need every day during the summer season.