It’s hard to knock on someone’s door, even if we already know them. In fact, it’s not even socially acceptable nowadays to just show up unexpectedly at someone’s house in case they are busy when we stop by. We must call and schedule a visit first. Add the need for social (physical) distancing, and it becomes clear that the old way of evangelizing can no longer be the primary method.
But you don’t have to knock on a stranger’s door to share your faith. Nor do you have to create the content. Canvassers are not also the authors of the books they sell. The burden of content creation is not for all of us.
Social media allows us to share our faith and engage with our community when it’s most convenient for them. It allows our audience to self-select whether or not they want to engage.
Young people spend upwards of 9 to 18 or more hours behind a screen each day. That’s a lot of opportunities for us to share and reach people anywhere. Excluding periods of sleep and quarantine, how many people are normally home nine hours a day to answer the door? In normal daily life, many people leave the house early and come home late at night.
Digital door-knocking means sharing spiritual content on your social media profiles or through messaging and email to create an opportunity for people to engage with you about your faith. The spiritual content can be anything (a picture, text, video, blog, and so on); just be sure to include with it a personalized message about how it impacted you. Your friends and followers can scroll past it or choose to engage when it’s convenient for them.