In Colombia, Adventist University Unveils New Visual Identity, Aims to Expand

In Colombia, Adventist University Unveils New Visual Identity, Aims to Expand

Top leaders of the Colombia Adventist University Corporation (Corporación Adventista Universitaria -UNAC) recently unveiled the new visual identity of the 80-year old institution as the first step toward on-campus growth and expansion during the next five years. The new image represents integrity, commitment, passion, innovation, and hope as the main values of the institution.

“Every renovation does good,” said Dr. Juan Choque, President of UNAC. “From time to time we need to reinvent things, do new and different things, and one necessary change was adjusting the image of the institution.” It is an important step toward broadening the institution’s impact on students and society at large, added Choque. “This will contribute so that everyone here can feel that there are new ways of projecting to the future, with new objectives and strategies.”

The change in the visual image of the university was the result of years of work among students, professionals, and the design school of Montemorelos University. The image marks the beginning of a movement in which one of the goals is for the institution to have 3,000 enrolled students by 2025. The institution has seen an average of 1,400 to 1,500 students per school year recently.

The unveiling of the new identity took place in the G.W. Chapman Auditorium during a special ceremony on Mar. 10, 2021. The corporate image includes the Seventh-day Adventist Church’s logo as part of its main identity.

Medellin’s Secretary of Education Alexandra Agudelo Ruiz praised the work of the university and its commitment to society informing engineers, administrators, accountants, educators, and high-level theologians.

“I am happy with the changes that are being generated in this institution since this allows us to be more aligned with our intention in the office of the secretary in Medellín and the mayor’s office to achieve a true educational transformation, with different pedagogical models, that allow you to reach the student with better professional job possibilities,” said Agudelo.

The event gathered municipal councilors, deputies, educational authorities, and Seventh-day Adventist leaders.

“UNAC is seeking to become a catalyst for change in this country that so desperately needs it,” said Edgar Redondo, President of the church in North Colombia and chairman of the board overseeing UNAC. “Therefore, let us interpret this event, the launch of a new corporate image, as the first step of a radical change within the institution.”

Radical changes had to start with a new visual identity at the start of the new year, said Choque. “This was an effort by the institution so that everyone can join in our dreams for the next five years, going from what today is the Adventist University Corporation to Colombia Adventist University in 2025,” he explained.

Since the 1980s, UNAC has been classified by the government as a university institution. But to have full university status, it must offer additional accredited programs and a focus on research, explained Choque. Plans are underway to add three more undergraduate programs, four more postgraduate degree programs, and the creation of new extension campuses across the country.

Established in 1937, Colombia Adventist University Corporation offers technical training and undergraduate degree programs in music, early child education, religious education, mathematics, nursing, systems engineering, industrial engineering, business administration, public accounting, theology, marketing technology, and more. UNAC offers several post-graduate degrees including its newly approved master’s in education.

This article was originally published on the Inter-America Division’s website

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