In Mexico, 5,836 Join the Church After Multiple Digital Evangelism Efforts – Seventh-day Adventist Church


Ninive Aguilar is baptized in the outskirts of the Pedregal River near her house by Pastor Agustin Dominguez in Chontalpa, Tabasco, Mexico on Nov. 7, 2020. She was among the 814 who were baptized at the end of a online youth evangelism campaign, held Oct. 31 to Nov. 6, 2020. [Photo: Inter-Oceanic Mexican Union]

November 20, 2020 | Puebla, Mexico | Sharon Dominguez and Libna Stevens, Inter-American Division News
The Seventh-day Adventist Church in the Inter-Oceanic Mexican region baptized 814 people earlier this month, the culmination of its fourth digital evangelism campaign. The campaign saw thousands of active church members connecting with their friends and neighbors to watch the series and enroll in studying the bible.

Coined as Project #Rescate316, or Rescue316, the message of the campaign referred to John 3:16. Evangelism efforts took place from Oct. 31 to Nov. 6. Geared toward a younger viewership, the campaign was held on Facebook, YouTube and Instagram, and was the latest in a series of online evangelism campaigns which began soon after the coronavirus pandemic hit Mexico.

More than 5,800 people have been baptized as a result of the four online evangelism campaigns held so far. The numbers are remarkable considering how church leaders were forced to switch gears when churches had to close their doors, said Pastor Felix Vidal, assistant to the union president for evangelism in Inter-Oceanic Mexico.

Psychologist Lorena Peñaloza and Pastor Jesús Fernández, are interviewed on set by hosts Jasson
Hernández and Yessica Ocampo, with questions and concerns coming from the chat from social media networks during the online youth evangelism campaign Oct. 31 to Nov. 6, 2020. [Photo: Inter-Oceanic Mexican Union]

“At the beginning of the lockdown, we looked at the pandemic situation as a challenge or a barrier for our evangelism work,” said Vidal. “We thought, once the pandemic is over we will hold evangelisms campaigns, but soon we realized that we needed to think about digital evangelism strategies as a way of reaching people with the gospel.”
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