November 20, 2020 | Puebla, Mexico | Sharon Dominguez and Libna Stevens, Inter-American Division News
The Seventh-day Adventist Church in the Inter-Oceanic Mexican region baptized 814 people earlier this month, the culmination of its fourth digital evangelism campaign. The campaign saw thousands of active church members connecting with their friends and neighbors to watch the series and enroll in studying the bible.
Coined as Project #Rescate316, or Rescue316, the message of the campaign referred to John 3:16. Evangelism efforts took place from Oct. 31 to Nov. 6. Geared toward a younger viewership, the campaign was held on Facebook, YouTube and Instagram, and was the latest in a series of online evangelism campaigns which began soon after the coronavirus pandemic hit Mexico.
More than 5,800 people have been baptized as a result of the four online evangelism campaigns held so far. The numbers are remarkable considering how church leaders were forced to switch gears when churches had to close their doors, said Pastor Felix Vidal, assistant to the union president for evangelism in Inter-Oceanic Mexico.
“At the beginning of the lockdown, we looked at the pandemic situation as a challenge or a barrier for our evangelism work,” said Vidal. “We thought, once the pandemic is over we will hold evangelisms campaigns, but soon we realized that we needed to think about digital evangelism strategies as a way of reaching people with the gospel.”
Greater use of social media