Peruvian Union University celebrates 100 years with reading campaign


The “Peru Does Read” campaign has been designed by the Peruvian Union University (PUU) to celebrate 100 years of the institution. That is why it was launched with the objective to promote and encourage the practice of reading in Lima, Peru.
On its release day, the official hashtag ‘Perú sí lee’ [‘Peru Does Read’] was trending on Twitter, from 4:00 p.m. to 11:00 p.m. Many readers supported the initiative because of its importance to cultural development. 35% of Peruvians claim they read, mostly…

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